So sure, there's a chance that Epic will replicate that success with ease (when we broached the topic, Epic declined to comment for this story). Thanks to its cartoony aesthetic, free-to-play allure, and Drake, it handily surpassed PUBG in the West. It's possible the tone of Fortnite will look a little bit different when it hits Chinese shores.Īt first glance, that seems like a fight Fortnite should be poised to win. Last year, Tencent announced that the company will localize PlayerUnknown's Battlegrounds in accordance with the Chinese Communist Party's 'core socialist values.' It remains unclear what that means, or how 'unity' and 'harmoniousness' can be injected into a battle royale game, but it does set an interesting precedent for the future.
